Ignoring field managers. Regardless of whether your trainer moved into his role from the ranks of field management or not, the present field manager are their most valuable allies. They should be made aware that the manager’s field training is an adjunct to their own function rather than an opposing force. IN order to build a better team to the net gain of sales training the field manager must be made fully aware of what goes on in the training class. The field manager also has to learn to accomplish this, ask your trainer to invite one or more field managers to participate in each sales training class. The field manager may also monitor the trainer’s techniques and suggest training areas the should receive training area that should receive more or less emphasis. The trainer does their job well, the manager will learn and have confidence to introduce new ideas.
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