Ignoring field managers. Regardless of whether your trainer moved into his role from the ranks of field management or not, the present field manager are their most valuable allies. They should be made aware that the manager's field training is an adjunct to their own function rather than an opposing force. IN order to build a better team to the net gain of sales training the field manager must be made fully aware of what goes on in the training...
Not making calls with sales professionals. Can you really expect your trainers to teach about the job of selling if they don't experience their problems firsthand? When was the last time the trainer was out in the field? Whom did they travel with? See to it that the trainer's schedule includes field work and have them travel with the sales team members, preferably a mediocre ones. Why a mediocre one? If the trainer goes out with a new seller, they are liable to feel superior, which may boost the...
Ignoring field managers. Regardless of whether your trainer moved into
